ITM Observer

« ITM Observer » is the reference watch tool for the Cinema advertising market. It lets advertisers optimise management of their promotions in movie theatres and on advertising screens.

Every week ITM Observer reports on:

• Cinema and non-cinema advertisers

• The visibility of all films to come through the POS and the trailers placed free of charge by operators

• The impact of POS pressure on admissions

System principle

• Objective observation conducted directly in movie theatres by professionals

• A representative movie-theatre panel

• Relevant indicators adapted to the market